Alan Pershing

Alan Pershing

CaseMetrix is Alan’s third start-up company and first in the legal settlement and verdict database arena. His first start-up was Abacus Direct, which pioneered the cooperative database concept in consumer marketing in 1990 and continues to thrive today. At Abacus, Alan was Senior Vice President of Statistical Services and had responsibility for analytics, modeling and product development. In 1996 and 1997, Abacus was listed in the top 5 “Hottest Companies in America” by both Forbes and Business Week. After leaving Abacus in 1999, Alan co-founded NextAction Corporation with other members of the original Abacus Direct senior management team. NextAction took the next leap forward in consumer cooperative database technology and analysis. In 2006, NextAction was awarded an Ernst and Young “Entrepreneur of the Year” award and Deloitte Technology added NextAction to its national “Fast 500 Rising Star Awards.”

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